Strategic Systems Thinking
I think of strategic product experiences that are guided by business decisions and driven by scalable interaction frameworks. This approach helps in maintaining a cohesive and intuitive experience while also saving on dev resources.
Currently I work in a cross-functional team to design systemic integration of AI agents in our product, while ensuring the business cases cater to real user needs.
User Research & Data Analysis
I have worked in dual roles (Designer + Researcher) for most of my
career. This exposure has honed my qualitative user research and
data analysis skills, helping me take informed, data-driven design
decisions.
In my current role, I am responsible for both discovery research
and usability testing, which lets me follow features through their
entire lifecycle — and directly observe the impact of my design
decisions, from initial insights to final user outcomes.
Information Architecture & Interaction Design
I excel at structuring information around user needs and
expectations. Through research and a deep understanding of user
behavior, I create navigation systems and content hierarchies
that make information easy to find, understand, and act upon.
I focus on reducing cognitive load and crafting flows that put
the right information in the right place, at the right time.
Rapid Prototyping & Usability Testing
I thoroughly enjoy putting together prototypes of new ideas. I
work at the speed of thought in Figma — and once AI tools are in
the loop, my imagination flies through the roof. Case in point:
I crafted this very idea — presenting my strengths as playing
cards — in the blink of an eye, then coded it with AI. Boom!
My prototyping practice doesn't stop at quick code generation.
I've pushed for design-to-production-ready code generation,
cutting development time by a whopping 80%. On the other side,
I use rapid prototyping to validate concepts through usability
studies with both internal and external users.
AI-Augmented Creative Problem Solving
Most recently I have been leaning heavily towards building vibe coded prototypes for novel concepts using Figma MCP and Github Copilot with latest Claude models. This tool set has allowed me to do several activities, from design systems governance to accessibility audit and anything in between. Brainstorming ideas, validating flows, identifying core issues in the structure and housekeeping stuff that takes a lot of time, all assisted by AI, as a solo designer for the product, I have accelerated my workflows with this AI wild card!